This week has been incredibly busy and full of success and happiness for us at Continent Worldwide Hotels. We are thrilled to announce two major international contracts!
First, we have partnered with CTG Hotels & Resorts, the largest government hotel development organization in China, boasting over 270 properties and multiple brands. This new agreement will see us promoting CTG Hotels & Resorts brands in Turkey, the Middle East, and the Gulf countries, while they will introduce our brands across Mainland China and East Asia.
In more exciting news from the MENA & Gulf region, our homegrown AncyrA Hotels & Inns brand has secured a new deal involving over 30 developments in Saudi Arabia. This is our second homegrown brand to launch in Saudi Arabia, following the successful introduction of Continent Hotels & Resorts.
Additionally, our newest member brand, Swiss Comfort, has signed a master development deal in Saudi Arabia. We will be sharing the details of this agreement soon.
Earlier, we signed an exclusive deal with the Pakistani development company V Add Value to develop the Larom Hotels & Residences brand in Pakistan. We are extremely keen to expand our footprint in South Asia, Southeast Asia, East Asia, the Middle East, and the Gulf countries. We take pride in being the only Turkish franchising company to produce and export our brands globally.
Our growth isn’t just international; we’ve been making significant strides locally in Turkey as well. Over the past month, we’ve secured new locations in Diyarbakır, Mardin, Şanlıurfa, Konya, and Ankara. We are also in discussions with other national hotel groups to bring their brands under our Continent Worldwide portfolio.
Stay tuned for more exciting expansion news, both locally and globally. We believe Turkish brands should collaborate rather than compete to grow faster in both local and global markets. Watch us as we continue to be the fastest-growing hotel branding company on the global stage from Turkey.